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So - what is social media?Social media is used for social interaction, using highly accessible and scalable publishing techniques. It uses web-based technologies to turn communication into interactive dialogues. People gain information, education, news, etc., by electronic and print media. Social media is distinct from industrial or traditional media, newspapers, television, and film as it is relatively inexpensive and accessible to anyone to publish or access information. What are the Characteristics of social medai?· provides scale and enables anyone to reach a global audience.· social media tools are generally available to anyone at little or no cost.· mostly it does not reinvent skills, so anyone can operate the means of production.· social media can be capable of virtually instantaneous responses; only the participants determine any delay.· Content or Webcasts are not permanent and can be altered almost instantaneously by comments or editing. So what is a webcast? A webcast is a media file distributed over the Internet to many simultaneous listeners or viewers. Webcasting is "broadcasting" over the Internet, like having you own TV channel, it runs 24 x 7 and plays forever.
Jules Hendriks 06-53305837 Simon Lague 06-18421095